How often in print do you see things like video’s, camera’s and CD’s? If these words are plurals, they’re all wrong. The apostrophe “s” causes the most common mistakes in English grammar and even native speakers often get it wrong, especially when the final letter is also an “s”. I suppose when you’ve got that kind of money another few million baht for thousands of apostrophe signs doesn’t amount to much. The company portfolio includes the two thousand Lotus outlets, twelve thousand 7-Eleven stores, 136 branches of Makro and four hundred CP Fresh Mart stores. It was said that the Charoen Pokphand Group acquired Tesco’s operations in Thailand and Malaysia for $10.6 billion. The “s” stands for “smart.” Well, who would have guessed? The result of this peculiar thinking is that everything was re-branded to include the apostrophe “s”, not only in Thailand but Malaysia too. It has been claimed that the apostrophe “s” is not an apostrophe at all. In 2021, the Charoen Pokphand Group announced it was dropping the Tesco-Lotus brand name thus ending a twenty-three-year association with the famous British supermarket chain. It really doesn’t make a great deal of sense although some British companies, like Dixon’s for example, have been using that style for years. Perhaps, like me you are still wondering two years on, why there is an apostrophe “s” in the re-vamped Lotus logo. All Time Favorites Chiangmai Mail Pattaya Mail HM King Rama IXĮlena Brooks, one of the wine-makers at Vintage Wine Partners.
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